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AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

Jun 8, 2026

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15 min read

AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

Plus: How One Firm Takes Over a Whole Metro

ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

Jun 1, 2026

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15 min read

ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

Plus: Sam Pond on the Referral Engine That Routes 7,000 Cases a Month

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Plus: Carol-Lynn Roman on the 98% Intake Conversion Rate

Jun 15, 2026

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16 min read

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AI Agents Take Over Google Search, the Four Steps That Turn AI Spend Into More Cases, and How Smaller PI Firms Beat the Household Names

May 25, 2026

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17 min read

AI Agents Take Over Google Search, the Four Steps That Turn AI Spend Into More Cases, and How Smaller PI Firms Beat the Household Names

Plus: Michael Ponce on the Intake Audit That Doubled His Average Case Value

Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

May 18, 2026

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13 min read

Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

Plus: How Chadwick Meyers Built His Firm on the Cases Others Rejected

Recent Posts

Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

/

May 18, 2026

Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

Plus: How Chadwick Meyers Built His Firm on the Cases Others Rejected

Chris Dreyer
Chris Dreyer
Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

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May 11, 2026

Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

Plus: Michael Strauch on Why More Leads Is Only Half the Story

Chris Dreyer
Chris Dreyer
Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

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May 4, 2026

Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

Plus: Amanda Demanda on Building a $60M PI Firm Without Lead Gen

Chris Dreyer
Chris Dreyer
PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

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Apr 27, 2026

PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

Plus: Eric Elliott on the Case for Investing Before You Advertise

Chris Dreyer
Chris Dreyer
Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

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Apr 20, 2026

Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

Plus: Yours Truly on the Four Levers That Separate Firms That Scale

Chris Dreyer
Chris Dreyer
PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

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Apr 13, 2026

PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Plus: Richard Harris on Why the Referral Foundation Has to Come First

Chris Dreyer
Chris Dreyer
ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

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Apr 6, 2026

ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

Plus: Brian LaBovick on Why Client Contact Is the Job AI Can't Take

Chris Dreyer
Chris Dreyer
Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

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Mar 30, 2026

Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

Plus: Michael Kelly on Breaking the $4M Revenue Ceiling by Becoming CEO

Chris Dreyer
Chris Dreyer
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Personal Injury Mastermind

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