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Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

Apr 20, 2026

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13 min read

Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

Plus: Yours Truly on the Four Levers That Separate Firms That Scale

PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Apr 13, 2026

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25 min read

PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Plus: Richard Harris on Why the Referral Foundation Has to Come First

PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

Plus: Eric Elliott on the Case for Investing Before You Advertise

Apr 27, 2026

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14 min read

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PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Apr 13, 2026

•

25 min read

PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Plus: Richard Harris on Why the Referral Foundation Has to Come First

ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

Apr 6, 2026

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27 min read

ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

Plus: Brian LaBovick on Why Client Contact Is the Job AI Can't Take

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Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

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Mar 30, 2026

Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

Plus: Michael Kelly on Breaking the $4M Revenue Ceiling by Becoming CEO

Chris Dreyer
Chris Dreyer
Congress Eyes Money Behind Mass Torts, Your New Google Reviews Strategy, and How PI Firms Can Own the Demand They're Renting

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Mar 16, 2026

Congress Eyes Money Behind Mass Torts, Your New Google Reviews Strategy, and How PI Firms Can Own the Demand They're Renting

Plus: Mark Breyer on Running Intake Like a Manufacturing Line

Chris Dreyer
Chris Dreyer
Tort Reform Legislation Picks Up, Your 3-Pack Rankings Are Lying to You, and Why PI Marketers Shouldn't Aim for Attention

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Mar 9, 2026

Tort Reform Legislation Picks Up, Your 3-Pack Rankings Are Lying to You, and Why PI Marketers Shouldn't Aim for Attention

Plus: Morris Bart on Why Endurance Beats Everything in PI

Chris Dreyer
Chris Dreyer
AI Disrupts Mass Torts, Social Posts That Stick, and The Case for Hiring Claude Cowork on Your Legal Marketing Team

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Mar 2, 2026

AI Disrupts Mass Torts, Social Posts That Stick, and The Case for Hiring Claude Cowork on Your Legal Marketing Team

Plus: Gina Zapanta and Mike Alder on Building a Brand That Wins Before You Walk Into Court

Chris Dreyer
Chris Dreyer
The Shift From SEO to GEO, Legal’s Conversion Problem, and How 300+ PI Firms Are Actually Using AI

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Feb 23, 2026

The Shift From SEO to GEO, Legal’s Conversion Problem, and How 300+ PI Firms Are Actually Using AI

Plus: Yani Smith on Why Most PI Firms Are Bleeding Cases at Intake

Chris Dreyer
Chris Dreyer
Deepfake Lawsuits Expand, ChatGPT Rolls Out Ads, and Why Digital PR Is the Ultimate Growth Engine

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Feb 16, 2026

Deepfake Lawsuits Expand, ChatGPT Rolls Out Ads, and Why Digital PR Is the Ultimate Growth Engine

🚨 Plus: The AI Scam Cloning Law Firm Websites

Chris Dreyer
Chris Dreyer
Claude Adds Legal Support, Google Pushes AIO, and the Risk of Relying on SEO Alone

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Feb 9, 2026

Claude Adds Legal Support, Google Pushes AIO, and the Risk of Relying on SEO Alone

Plus: Laura Ramos James on Turning Community Trust Into Scalable Growth

Chris Dreyer
Chris Dreyer
AI Agent Settles PI Claims Without Lawyers, Personal Injury's Reputation Problem, and How to Get Better PMax Results

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Feb 2, 2026

AI Agent Settles PI Claims Without Lawyers, Personal Injury's Reputation Problem, and How to Get Better PMax Results

Plus: Nick Rowley on Turning Trial Capability Into Real Leverage

Chris Dreyer
Chris Dreyer
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