👋 Good morning. Chris Dreyer here. When a cruise line's lawyers get a complaint from Ira Leesfield's firm, they know what to tell the insurer. The case isn't going away.
Ira is the founder and managing partner of Leesfield & Partners in Miami. He's been trying cases for 50 years. His results include a $19.8 million verdict against Honda and a $95 million motor vehicle settlement.
When he came on the show, we talked about how a firm stays on top that long. He's clear that the years alone don't do it:
 Longevity matters a lot, but longevity alone gets you nowhere if you don't perform.
Leesfield & Partners |
Here's our full conversation
In this episode
 | 🗺️ Why and how he uses direct mail to grow his caseload. Ira's Miami-based firm leverages direct mail more than most. You'll hear why he targets readers as far away as New York and Georgia. |
 | 🏷️ How to be the firm lawyers in other states send their cases to. He explains what those lawyers have to know about a firm before they'll refer a case. |
 | 🎓 The one thing your young lawyers lack before their first trial. And how a free program taught by judges and trial lawyers gets them ready fast. |
 | 💬 Why keeping clients informed is a killer marketing strategy. More specifically, how to approach client engagement, because it's not just about calls. |
 | 📝 What to do the day after a verdict so it brings in more cases. Learn what he does to get the word out about his firm's biggest wins and who owns this role at his firm. |
And the serious case that came in the morning we recorded? You'll have to listen to hear how that client found him.
Meet Ira Leesfield
He's the founder and managing partner of Leesfield & Partners, with offices in Miami, Key West, South Beach and Central Florida. He was nominated for Lawyer of the Year by Trial Lawyers for Public Justice after a $19.8 million verdict against Honda, and his firm handles cruise ship, boating, e-bike and negligent security cases.
Connect with Ira at leesfield.com.
If your firm has been doing the same thing for a while, put this one on for your next drive.
Chris Dreyer
Host, PIM Podcast
P.S. Did one case ever pull your firm into a new practice area? Hit reply and tell me. |