Tort Reform Legislation Picks Up, Your 3-Pack Rankings Are Lying to You, and Why PI Marketers Shouldn't Aim for Attention

Plus: Morris Bart on Why Endurance Beats Everything in PI

15 hrs ago • Chris Dreyer

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AI Disrupts Mass Torts, Social Posts That Stick, and The Case for Hiring Claude Cowork on Your Legal Marketing Team

Plus: Gina Zapanta and Mike Alder on Building a Brand That Wins Before You Walk Into Court

Mar 2 • Chris Dreyer

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February 2026

The Shift From SEO to GEO, Legal’s Conversion Problem, and How 300+ PI Firms Are Actually Using AI

Plus: Yani Smith on Why Most PI Firms Are Bleeding Cases at Intake

Feb 23 • Chris Dreyer

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Deepfake Lawsuits Expand, ChatGPT Rolls Out Ads, and Why Digital PR Is the Ultimate Growth Engine

🚨 Plus: The AI Scam Cloning Law Firm Websites

Feb 16 • Chris Dreyer

2

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Claude Adds Legal Support, Google Pushes AIO, and the Risk of Relying on SEO Alone

Plus: Laura Ramos James on Turning Community Trust Into Scalable Growth

Feb 9 • Chris Dreyer

3

AI Agent Settles PI Claims Without Lawyers, Personal Injury's Reputation Problem, and How to Get Better PMax Results

Plus: Nick Rowley on Turning Trial Capability Into Real Leverage

Feb 2 • Chris Dreyer

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January 2026

Uber Presses For Legal Limits, the 60/40 Rule Personal Injury Firms Ignore, and How To Do Full-Funnel Marketing

Plus: Michele Mirman on Why Trial-First Firms Still Control the Game

Jan 26 • Chris Dreyer

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Data-Breach Litigation Creates PI Revenue Stream, the Case For Long-Form Ad Copy, and Why Reddit is the Dark Horse in Personal Injury

Plus: How David Craig Pivoted Away From Referrals and Built a Trucking Practice Consumers Choose

Jan 19 • Chris Dreyer

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PI Market Hits $61.7B, Why the Blog Is No Longer the Starting Point, and Advice for Legal Marketers from the Head of Instagram

Plus: How To Spend $100K, $1M, and $10M In PI Marketing

Jan 12 • Chris Dreyer

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Airlines Face New Scrutiny Over Toxic Cabin Air, Legal Tech Funding Surges, and How to Rank in AI Search

Plus: How Brandon Dawson Built a PI Firm Clients Remember When It Matters

Jan 5 • Chris Dreyer

December 2025

Self-Defense Laws Redefine Bystander Death Cases, Legal AI Demands Domain Knowledge, and Why PI Firms Need More Than Billboards

Plus: How Playing All In Built a Hyper-Growth PI Firm

Dec 29, 2025 • Chris Dreyer

Trucking Liability Fight Escalates, AI Confidence Falls, and One Underrated Tactic to Win More Cases

Plus: The 60-Day Settlement System That Turns $300K Cases Into Million-Dollar Outcomes

Dec 22, 2025 • Chris Dreyer

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