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What ChatGPT Ads Cost PI Firms, How to Refer Out a Case Safely, and a Better Approach to AI Intake

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Oct 5, 2026

What ChatGPT Ads Cost PI Firms, How to Refer Out a Case Safely, and a Better Approach to AI Intake

Plus: Kelley Simoneaux on Building a Niche Firm Around Her Own Story

Chris Dreyer
Chris Dreyer
How to Grow on a Small Budget, California Limits Law Firm Investors, and Why Your Next Move Should Be Your Own Show

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Sep 28, 2026

How to Grow on a Small Budget, California Limits Law Firm Investors, and Why Your Next Move Should Be Your Own Show

Plus: Thaddeus Wendt on the Two Numbers That Keep His Firm From Becoming a Mill

Chris Dreyer
Chris Dreyer
How to Scale a PI Firm Without Hurting the Client Experience, Apple Maps Gets Ads, and the SEO Agency Checklist

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Sep 21, 2026

How to Scale a PI Firm Without Hurting the Client Experience, Apple Maps Gets Ads, and the SEO Agency Checklist

Plus: Rachel Sampsell on the Tax Bill Your Client Doesn't See Coming

Chris Dreyer
Chris Dreyer
Your Firm's Name Is a Google Ranking Factor, How to Catch Visitors Before They Call, and Why Your Ad Budget Should Match Your Case Calendar

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Sep 14, 2026

Your Firm's Name Is a Google Ranking Factor, How to Catch Visitors Before They Call, and Why Your Ad Budget Should Match Your Case Calendar

Plus: Koro Khamo on Making Each Case Worth More After the State Cut His Fees

Chris Dreyer
Chris Dreyer
An AI Law Firm Raises $6 Million to Chase PI Cases, Traffic Deaths Spike on Album Release Days, and How to Get More From the Billboards You Already Buy

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Sep 7, 2026

An AI Law Firm Raises $6 Million to Chase PI Cases, Traffic Deaths Spike on Album Release Days, and How to Get More From the Billboards You Already Buy

Plus: Joe Vito on Turning Big Advertisers Into Referral Partners

Chris Dreyer
Chris Dreyer
Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

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Aug 31, 2026

Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

Plus: Maxey Scherr on What to Do When You Land an 18-Wheeler Case

Chris Dreyer
Chris Dreyer
Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

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Aug 24, 2026

Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

Plus: John Richmond on Why Elite Firms Don't Operate Like Everyone Else

Chris Dreyer
Chris Dreyer
PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

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Aug 17, 2026

PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

Plus: Jim Andresen on Who Owns Your Firm's Data

Chris Dreyer
Chris Dreyer
A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

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Aug 10, 2026

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Plus: Chad Dudley on Your Three Moves as Capital Floods PI

Chris Dreyer
Chris Dreyer
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