Logo
Search
Logo
LOG IN
SIGN UP
HOME
GET MORE CASES
ABOUT
PODCAST 
VIDEO 
Logo

Archive

All Posts

Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

/

Aug 31, 2026

Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

Plus: Maxey Scherr on What to Do When You Land an 18-Wheeler Case

Chris Dreyer
Chris Dreyer
Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

/

Aug 24, 2026

Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

Plus: John Richmond on Why Elite Firms Don't Operate Like Everyone Else

Chris Dreyer
Chris Dreyer
PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

/

Aug 17, 2026

PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

Plus: Jim Andresen on Who Owns Your Firm's Data

Chris Dreyer
Chris Dreyer
A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

/

Aug 10, 2026

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Plus: Chad Dudley on Your Three Moves as Capital Floods PI

Chris Dreyer
Chris Dreyer
Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

/

Aug 3, 2026

Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

Plus: Trudy Emlaw on Getting Full Value From Every Media Buy

Chris Dreyer
Chris Dreyer
ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

/

Jul 27, 2026

ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

Plus: Yani Smith on Why Your Intake Numbers Are Lying to You

Chris Dreyer
Chris Dreyer
Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

/

Jul 20, 2026

Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

Plus: Gary Falkowitz on the Friction Costing You Cases You Already Won

Chris Dreyer
Chris Dreyer
The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

/

Jul 13, 2026

The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

Plus: Lillian Sedaghat on Building an 80-Person Firm on Referrals, Not Ad Spend

Chris Dreyer
Chris Dreyer
Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

/

Jul 6, 2026

Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

Plus: Morris Bart on the Three Traits Every Successful PI Lawyer Shares

Chris Dreyer
Chris Dreyer
Load more

Personal Injury Mastermind

Win more cases. Stay top of mind. PIM Newsletter is an intelligence briefing for personal injury leaders, covering marketing, business development, industry news, and the trends shaping the PI landscape. Delivered to your inbox each week.