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Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

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May 11, 2026

Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

Plus: Michael Strauch on Why More Leads Is Only Half the Story

Chris Dreyer
Chris Dreyer
Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

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May 4, 2026

Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

Plus: Amanda Demanda on Building a $60M PI Firm Without Lead Gen

Chris Dreyer
Chris Dreyer
PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

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Apr 27, 2026

PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

Plus: Eric Elliott on the Case for Investing Before You Advertise

Chris Dreyer
Chris Dreyer
Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

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Apr 20, 2026

Google Rewrites the Review Rules, ChatGPT Ignores Your Best Pages, and a Content Strategy to Get More Cases

Plus: Yours Truly on the Four Levers That Separate Firms That Scale

Chris Dreyer
Chris Dreyer
PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

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Apr 13, 2026

PI Firms Are Blowing the CTV Opportunity, Private Equity's $125M Bet, and the Content Trap Killing Your Intake

Plus: Richard Harris on Why the Referral Foundation Has to Come First

Chris Dreyer
Chris Dreyer
ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

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Apr 6, 2026

ChatGPT Is Now a Local Lawyer Search Engine, JPMorgan Funds Mass Torts, and How Law Firms Get Recommended by AI

Plus: Brian LaBovick on Why Client Contact Is the Job AI Can't Take

Chris Dreyer
Chris Dreyer
Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

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Mar 30, 2026

Google Purges Reviews, AI Search Loves LinkedIn, and Why Creative Quality Matters in Legal Advertising

Plus: Michael Kelly on Breaking the $4M Revenue Ceiling by Becoming CEO

Chris Dreyer
Chris Dreyer
Congress Eyes Money Behind Mass Torts, Your New Google Reviews Strategy, and How PI Firms Can Own the Demand They're Renting

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Mar 16, 2026

Congress Eyes Money Behind Mass Torts, Your New Google Reviews Strategy, and How PI Firms Can Own the Demand They're Renting

Plus: Mark Breyer on Running Intake Like a Manufacturing Line

Chris Dreyer
Chris Dreyer
Tort Reform Legislation Picks Up, Your 3-Pack Rankings Are Lying to You, and Why PI Marketers Shouldn't Aim for Attention

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Mar 9, 2026

Tort Reform Legislation Picks Up, Your 3-Pack Rankings Are Lying to You, and Why PI Marketers Shouldn't Aim for Attention

Plus: Morris Bart on Why Endurance Beats Everything in PI

Chris Dreyer
Chris Dreyer
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