👋 Good morning. Chris Dreyer here. For my first two years hosting this show, I was terrified when a guest sat down in the studio with me. Frankly, I worried about what they thought of me and whether I'd do a good job.
Now we're three episodes from 500. The podcast has introduced me to people across the PI world, and the best part is I learn something from a firm leader every week.
Which brings me to this...
I think a podcast can do a lot for your firm, too. This week I talk about what this show has done for our business and the excuses that keep firm owners from starting their own.
 It's like giving a keynote presentation because you are the keynote every single week.
Host, PIM Podcast |
Here's my full take
In this episode
 | 🤝 How a podcast builds relationships that can lead to referrals. The community we built through this podcast helped us launch PIMCON. For law firms, a weekly show means 50 to 52 new guests a year, a key source of referrals. |
 | 📣 Why a podcast can supercharge your reach. Do the math. I might speak to 500 or 600 people at a conference. But a single episode of this show can reach 5,000 listeners, and the clips keep growing your audience on Reels, Shorts, and TikTok. |
 | 🧠 How a podcast builds your authority in the industry. One conversation gives someone a first impression. After 100 episodes, both your clients and referral partners will have a much better sense of your strengths and values. |
 | 🎓 How a podcast helps you learn from the best in the industry. Every episode, you get to ask a question you don't know the answer to. That's learning from the source, from people who've done the work. |
 | 🔁 Why a podcast is owned media that compounds. Every episode adds to a library that new listeners can find. Even if you stopped recording, those episodes can keep working for your firm for years. |
You don't need a full production team to start. I talk through what you can do yourself and where you can get help.
About Me
I'm the founder and CEO of Rankings.io, the agency PI firms hire to win in search. I'm also host of the PIM Podcast, where PI attorneys and operators share how they scale.
Have something other firm owners could learn from? I'd love to have you on the show. Apply to be a guest →
If you're thinking about starting a podcast for your firm, this episode will help you get started.
Chris Dreyer
Host, PIM Podcast
P.S. Don't forget, next week episode 500 drops, and it's going to be special. Subscribe now so you don't miss it. |