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A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Aug 10, 2026

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16 min read

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Plus: Chad Dudley on Your Three Moves as Capital Floods PI

Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

Aug 3, 2026

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14 min read

Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

Plus: Trudy Emlaw on Getting Full Value From Every Media Buy

PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

Plus: Jim Andresen on Who Owns Your Firm's Data

Aug 17, 2026

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14 min read

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ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

Jul 27, 2026

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14 min read

ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

Plus: Yani Smith on Why Your Intake Numbers Are Lying to You

Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

Jul 20, 2026

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15 min read

Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

Plus: Gary Falkowitz on the Friction Costing You Cases You Already Won

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Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

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Jul 20, 2026

Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

Plus: Gary Falkowitz on the Friction Costing You Cases You Already Won

Chris Dreyer
Chris Dreyer
The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

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Jul 13, 2026

The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

Plus: Lillian Sedaghat on Building an 80-Person Firm on Referrals, Not Ad Spend

Chris Dreyer
Chris Dreyer
Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

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Jul 6, 2026

Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

Plus: Morris Bart on the Three Traits Every Successful PI Lawyer Shares

Chris Dreyer
Chris Dreyer
Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

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Jun 29, 2026

Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

Plus: Will Hammill and Jack Derrickson on Building Excellence Into Every Stage of the Pipeline

Chris Dreyer
Chris Dreyer
YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

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Jun 22, 2026

YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

Plus: Angie Flury on the Intake Number Worth Tens of Millions

Chris Dreyer
Chris Dreyer
Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

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Jun 15, 2026

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Plus: Carol-Lynn Roman on the 98% Intake Conversion Rate

Chris Dreyer
Chris Dreyer
AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

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Jun 8, 2026

AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

Plus: How One Firm Takes Over a Whole Metro

Chris Dreyer
Chris Dreyer
ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

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Jun 1, 2026

ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

Plus: Sam Pond on the Referral Engine That Routes 7,000 Cases a Month

Chris Dreyer
Chris Dreyer
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Personal Injury Mastermind

Win more cases. Stay top of mind. PIM Newsletter is an intelligence briefing for personal injury leaders, covering marketing, business development, industry news, and the trends shaping the PI landscape. Delivered to your inbox each week.