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Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

Aug 31, 2026

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17 min read

Google Announces Changes to Local Services Ads, a Mass Tort Lawyer's Bet on AI, and Why Your Brand Should Stand Against Something

Plus: Maxey Scherr on What to Do When You Land an 18-Wheeler Case

Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

Aug 24, 2026

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17 min read

Subreddits Target AI Citation Spam, What Makes a Creative Brief Effective, and How to Open a Second Office the Right Way

Plus: John Richmond on Why Elite Firms Don't Operate Like Everyone Else

An AI Law Firm Raises $6 Million to Chase PI Cases, Traffic Deaths Spike on Album Release Days, and How to Get More From the Billboards You Already Buy

An AI Law Firm Raises $6 Million to Chase PI Cases, Traffic Deaths Spike on Album Release Days, and How to Get More From the Billboards You Already Buy

Plus: Joe Vito on Turning Big Advertisers Into Referral Partners

Sep 7, 2026

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13 min read

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PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

Aug 17, 2026

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14 min read

PI Firm Sues Its Agency Over Bad Leads, AI Recommends Directories Over Firms, and Why Your Market Should Be Smaller

Plus: Jim Andresen on Who Owns Your Firm's Data

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Aug 10, 2026

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16 min read

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Plus: Chad Dudley on Your Three Moves as Capital Floods PI

Recent Posts

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

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Aug 10, 2026

A Better Way to Target Injured Prospects, the Case for Brand Differentiation, and When Your Website Is Probably Not the Problem

Plus: Chad Dudley on Your Three Moves as Capital Floods PI

Chris Dreyer
Chris Dreyer
Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

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Aug 3, 2026

Google Puts AI Agents Inside Search, E-Bike Injuries Spike in California, and Why No One Remembers Your Billboard

Plus: Trudy Emlaw on Getting Full Value From Every Media Buy

Chris Dreyer
Chris Dreyer
ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

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Jul 27, 2026

ChatGPT Ads Open to PI Firms, Private Equity's $670 Million Bet on Plaintiff Work, and Why You're Approaching Sponsorships Wrong

Plus: Yani Smith on Why Your Intake Numbers Are Lying to You

Chris Dreyer
Chris Dreyer
Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

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Jul 20, 2026

Your Reviews Decide Who Hires You, One Way to Show Up in Claude, and Why Regular Case Updates Win You Referrals

Plus: Gary Falkowitz on the Friction Costing You Cases You Already Won

Chris Dreyer
Chris Dreyer
The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

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Jul 13, 2026

The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

Plus: Lillian Sedaghat on Building an 80-Person Firm on Referrals, Not Ad Spend

Chris Dreyer
Chris Dreyer
Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

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Jul 6, 2026

Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

Plus: Morris Bart on the Three Traits Every Successful PI Lawyer Shares

Chris Dreyer
Chris Dreyer
Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

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Jun 29, 2026

Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

Plus: Will Hammill and Jack Derrickson on Building Excellence Into Every Stage of the Pipeline

Chris Dreyer
Chris Dreyer
YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

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Jun 22, 2026

YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

Plus: Angie Flury on the Intake Number Worth Tens of Millions

Chris Dreyer
Chris Dreyer
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Personal Injury Mastermind

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