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Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

Jul 6, 2026

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13 min read

Bigger Trucks Are Killing More Pedestrians, the Two Moments That Win Your Next Client, and Why Your Employees Should Create Content

Plus: Morris Bart on the Three Traits Every Successful PI Lawyer Shares

Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

Jun 29, 2026

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17 min read

Uber's California Fee Cap Fails, the Case for Choosing Great Over Big, and Why Your Brand Needs to Be Heard

Plus: Will Hammill and Jack Derrickson on Building Excellence Into Every Stage of the Pipeline

The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

The Intake Number Costing You Millions, How Plaintiffs Beat Section 230, and Why Brand Is the Only Moat You Have Left

Plus: Lillian Sedaghat on Building an 80-Person Firm on Referrals, Not Ad Spend

Jul 13, 2026

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15 min read

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YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

Jun 22, 2026

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15 min read

YouTube Drives AI Visibility, a Law Professor Takes On the PI Fraud Charge, and Why You Should Double Down on Owned Content

Plus: Angie Flury on the Intake Number Worth Tens of Millions

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Jun 15, 2026

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16 min read

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Plus: Carol-Lynn Roman on the 98% Intake Conversion Rate

Recent Posts

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

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Jun 15, 2026

Morgan & Morgan Eyes an IPO, Colorado Outlaws Buying Legal Leads, and Why That Fancy AI Tool Won't Fix Your Firm

Plus: Carol-Lynn Roman on the 98% Intake Conversion Rate

Chris Dreyer
Chris Dreyer
AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

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Jun 8, 2026

AI Cites Best Lawyer Lists, a Federal Bill Targets Litigation Funding, and You're Marketing to a Client Who Doesn't Exist

Plus: How One Firm Takes Over a Whole Metro

Chris Dreyer
Chris Dreyer
ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

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Jun 1, 2026

ChatGPT Lawsuits Open a Mass-Tort Front, PI Plays That Don't Need a Bigger Ad Budget, and Why You Should Run Two Brands

Plus: Sam Pond on the Referral Engine That Routes 7,000 Cases a Month

Chris Dreyer
Chris Dreyer
AI Agents Take Over Google Search, the Four Steps That Turn AI Spend Into More Cases, and How Smaller PI Firms Beat the Household Names

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May 25, 2026

AI Agents Take Over Google Search, the Four Steps That Turn AI Spend Into More Cases, and How Smaller PI Firms Beat the Household Names

Plus: Michael Ponce on the Intake Audit That Doubled His Average Case Value

Chris Dreyer
Chris Dreyer
Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

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May 18, 2026

Anthropic Launches 20+ Legal Tools, TikTok Hands Campaigns to AI Agents, and Why AI SEO Hacks Cost PI Firms Cases

Plus: How Chadwick Meyers Built His Firm on the Cases Others Rejected

Chris Dreyer
Chris Dreyer
Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

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May 11, 2026

Meta Pulls Plaintiff-Recruitment Ads, a New Warning on PE-Backed Law Firms, and the Content Framework That Drives More Cases

Plus: Michael Strauch on Why More Leads Is Only Half the Story

Chris Dreyer
Chris Dreyer
Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

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May 4, 2026

Medical Malpractice Lawsuits Hit New Low, ChatGPT Drops Its Ad Pricing Minimum, and Why AI Search Won't Recommend Your Firm

Plus: Amanda Demanda on Building a $60M PI Firm Without Lead Gen

Chris Dreyer
Chris Dreyer
PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

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Apr 27, 2026

PI Fees Face a Reckoning, Google Replaces Call Duration With AI, and Why ChatGPT Leads Convert Better

Plus: Eric Elliott on the Case for Investing Before You Advertise

Chris Dreyer
Chris Dreyer
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