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🎙️ From the Pod: Brian Chase on the Auto Defect Cases Other Lawyers Miss

Nov 5, 2026

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2 min read

🎙️ From the Pod: Brian Chase on the Auto Defect Cases Other Lawyers Miss

How to spot auto defect cases at intake, why automatic braking is creating new ones, and what safer cars mean for firms built on routine auto cases.

🎙️ From the Pod: Ryan McKeen on the Operating System Small PI Firms Can Run

Nov 3, 2026

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2 min read

🎙️ From the Pod: Ryan McKeen on the Operating System Small PI Firms Can Run

AI made the "how" cheap. The former trial lawyer behind a $100 million verdict says the edge now is knowing what you're trying to build and why.

NYC Sues a Manhattan PI Firm Under RICO, Why Consistent Ad Creative Pays Off, and Brian LaBovick's Fix for Unhappy Clients

NYC Sues a Manhattan PI Firm Under RICO, Why Consistent Ad Creative Pays Off, and Brian LaBovick's Fix for Unhappy Clients

Plus: Eight States Sue OpenAI Using PI's Playbook

Nov 9, 2026

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13 min read

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The PI Lawyer Who Still Mails a Print Newsletter, When to Make Your First Marketing Hire, and What Makes a Firm Worth Buying

Nov 2, 2026

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14 min read

The PI Lawyer Who Still Mails a Print Newsletter, When to Make Your First Marketing Hire, and What Makes a Firm Worth Buying

Plus: Google Ads Aren't Working the Way They Used To for Law Firms

🎙️ From the Pod: Ira Leesfield on 50 Years of Reinventing a PI Firm

Oct 29, 2026

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2 min read

🎙️ From the Pod: Ira Leesfield on 50 Years of Reinventing a PI Firm

Cruise cases, direct mail, a free trial program for young lawyers, and practice areas that found him.

Recent Posts

🎙️ From the Pod: Ira Leesfield on 50 Years of Reinventing a PI Firm

/

Oct 29, 2026

🎙️ From the Pod: Ira Leesfield on 50 Years of Reinventing a PI Firm

Cruise cases, direct mail, a free trial program for young lawyers, and practice areas that found him.

Chris Dreyer
Chris Dreyer
Morgan & Morgan's Creator Marketing Push, Amanda Demanda's Meta Playbook, and Five Intake Fixes to Sign More Cases

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Oct 26, 2026

Morgan & Morgan's Creator Marketing Push, Amanda Demanda's Meta Playbook, and Five Intake Fixes to Sign More Cases

Plus: The ChatGPT Plugin I'd Build First

Chris Dreyer
Chris Dreyer
Four Cases From ChatGPT Ads in a Week, How LSA Ratings Shape Your Leads, and How to Become the Lawyer Everyone Names

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Oct 19, 2026

Four Cases From ChatGPT Ads in a Week, How LSA Ratings Shape Your Leads, and How to Become the Lawyer Everyone Names

Plus: Jessica Ford on the Landing Pages ChatGPT Ads Will Approve

Chris Dreyer
Chris Dreyer
✨ PIMCON 2026 Recap: Morgan & Morgan's Intake Fix, Digger Earles' $75,000 Kamara Deal, and Morris Bart on Becoming a Household Name

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Oct 12, 2026

✨ PIMCON 2026 Recap: Morgan & Morgan's Intake Fix, Digger Earles' $75,000 Kamara Deal, and Morris Bart on Becoming a Household Name

Plus: How Angel Reyes & Associates Got on Track for $145M

Chris Dreyer
Chris Dreyer
What ChatGPT Ads Cost PI Firms, How to Refer Out a Case Safely, and a Better Approach to AI Intake

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Oct 5, 2026

What ChatGPT Ads Cost PI Firms, How to Refer Out a Case Safely, and a Better Approach to AI Intake

Plus: Kelley Simoneaux on Building a Niche Firm Around Her Own Story

Chris Dreyer
Chris Dreyer
How to Grow on a Small Budget, California Limits Law Firm Investors, and Why Your Next Move Should Be Your Own Show

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Sep 28, 2026

How to Grow on a Small Budget, California Limits Law Firm Investors, and Why Your Next Move Should Be Your Own Show

Plus: Thaddeus Wendt on the Two Numbers That Keep His Firm From Becoming a Mill

Chris Dreyer
Chris Dreyer
How to Scale a PI Firm Without Hurting the Client Experience, Apple Maps Gets Ads, and the SEO Agency Checklist

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Sep 21, 2026

How to Scale a PI Firm Without Hurting the Client Experience, Apple Maps Gets Ads, and the SEO Agency Checklist

Plus: Rachel Sampsell on the Tax Bill Your Client Doesn't See Coming

Chris Dreyer
Chris Dreyer
Your Firm's Name Is a Google Ranking Factor, How to Catch Visitors Before They Call, and Why Your Ad Budget Should Match Your Case Calendar

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Sep 14, 2026

Your Firm's Name Is a Google Ranking Factor, How to Catch Visitors Before They Call, and Why Your Ad Budget Should Match Your Case Calendar

Plus: Koro Khamo on Making Each Case Worth More After the State Cut His Fees

Chris Dreyer
Chris Dreyer
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